🏡 Pre-Market & On-Market Listing Checklist
This checklist ensures every stage of your listing is executed with precision—starting three months prior to launch and continuing until the property sells. It’s designed to maximize exposure, generate buzz, and deliver a seamless client experience.
Use it to:
- Plan and schedule pre-market activities (sign installation, sneak previews, postcards, agent outreach).
- Coordinate all marketing assets, including professional photos, staging, neighborhood videos, and feature maps.
- Execute a strong “coming soon” campaign with email, social media, and postcards.
- Launch the property with full MLS listing, open house planning, and beauty sheets.
- Stay consistent with weekly developer updates, feedback, and market adjustments.
Follow each timeline—3 Months Prior, 30 Days Prior, 2 Weeks Prior, 1 Week Prior, and On Market—to stay organized and ensure no detail is missed.
Pre-Market
3 Month Prior
- Install Sign @ Property
- Add to Access Off Market List
- Email & call our preferred Agents starting offering sneak previews and hardhat tours.
30 Days Prior
- Professional Exterior Photos for Pre-marketing materials
- Produce neighborhood feature video for online marketing
- Order neighborhood map highlighting nearby restaurants, amenities and transportation to use in marketing materials. ETSY MAP
- Send Coming Soon Email Curaytor
- Mail Custom Coming Soon Postcard to Surrounding Radius